VCLEVER BLOG
Pepsi Max’s ‘Test Drive’ ad was a huge viral hit, but many called it out as fake. ‘Test Drive 2’ aims to silence the doubters. And one doubter in particular.
Chances are you’ve seen Pepsi Max’s ‘Test Drive’ video, which went viral to the tune of 40m views. A brilliant ad, but many questioned whether it was faked. One car blog writer in particular, Travis Okulski, claimed that Nascar driver Jeff Gordon didn’t even drive the car and that everyone in it was an actor.
Enter Pepsi Max and Jeff Gordon for a sequel, featuring none other than Okulski as its victim. (more…)
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There are a few basic rules to follow if you represent a brand trying to leverage the power of social media. Chief among them should be Don’t hold a Twitter Q&A session at exactly the same time as you deliver earth-shatteringly bad news to your customers. That’s what British Gas decided to do today when they got their Customer Services Director, Bert Pijls, to answer questions on Twitter using the #AskBG hashtag on the same day that they announced a 9.2% price hike. (more…)
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Every now and then, we see a video which we would have loved to have made!
This ad from Dollar Shave Club is one of our absolute faves. A lesson in viral marketing (and although it’s bloody funny, it’s also spot on for their brand and works as a powerful call to action). Enough said…
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Looking for a great Christmas present? Then look a lot further than this!
The Maylong M-150 is the tablet in question. This quotation from a brilliant review by ars-technica sums it up beautifully:
Anyone looking to buy one would get more bang for the buck by setting it on fire for warmth.
Check out their very detailed review if you’re interested, but if you fancy a laugh (more…)
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All I can say to this is ‘good grief’! This bizarre item of clothing is the winning entry of a competition run by an accessory manufacturer called Proporta and the London College of Fashion.
CNET wrote, “One moment it’s a hooded waistcoat, and the next you’ll be blowing the minds of all in the vicinity, ripping the item open to reveal your concealed iPad.”
I’m not sure you’ll be so much blowing people’s minds, as making them piss themselves with laughter. If you see any fashion student types being seemingly indiscriminately attacked by muggers, well now you know why.
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Aleksandr Orlov – founder of comparethemeerkat.com – is currently on the lookout for a UK ambassador to help raise awareness of the terrible problem facing Meerkovo.
A joke? Well, kind of, but this is actually a serious job up for grabs, which is currently being advertised on Guardian Jobs (more…)
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Spam is seriously irritating and, as any blogger knows, comment spam is no exception. Occasionally though, the comments are just so bad that you can’t help but chuckle.
Here are a few that I thought I’d share, as they were so ridiculous that they made me laugh out loud… before they went in the bin. I recommend reading most of them in a Borat voice: Read more
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I’m thinking about having a worst ad/best ad post every week.
But for now, this is just a pure worst ad, or should I say, multiple worst ads.
A friend told me about this page and it took me a long time to decide whether it was real or a brilliant spoof. Sadly it’s the former (but there’s still part of me that can’t believe it can be).
Check out the gratuitous (and surely unintended) innuendo from such products as The Spilldaddy, The Bender Ball (pictured) and The Floppy. But best of all has to be the ShakeWeight – please, please watch this video. It’s like a lesson in viral marketing but for all the wrong reasons!
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I did a bit of a double-take when I saw this one on TV during the world cup semis.
Ignore Forlan, it’s the ad behind him that made me laugh. Great advice, presumably from the South African government: “Arrive Alive”. Well, I usually try to thanks. Sadly, it’s not really in your hands in South Africa – they may as well use the strapline “try not to get shot”. Click on the image to see it full-size.
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