VCLEVER BLOG
I’ve just signed up to a new site called Kohort. What is it? Well, I’ve got no idea.
Will it be the next big thing? Who knows! But one thing’s for sure – they know how to build intrigue and create buzz, as people are scrambling to reserve their ‘handles’ despite not having a clue what on earth Kohort is.
So, how have they managed this without even announcing what the product is?
Firstly, they haven’t just popped up out of nowhere. (more…)
Filed under: All, Check this out, Industry news, Marketing | No comments yet
How do you show that a recruitment consultancy is open, up-front and friendly? How can you illustrate that they’re not like everybody else? And how do you get that message across to a target audience of seasoned recruitment consultants?
These are questions we asked ourselves when fulfilling a brief to create a new brand for a recruitment consultancy that places outstanding consultants into in-house roles. We were tasked with creating a brand identity that would reflect openness, community, friendliness and being experts at the very specialist thing they do. (more…)
Filed under: All, Design, News, Our creations | No comments yet
Aleksandr Orlov – founder of comparethemeerkat.com – is currently on the lookout for a UK ambassador to help raise awareness of the terrible problem facing Meerkovo.
A joke? Well, kind of, but this is actually a serious job up for grabs, which is currently being advertised on Guardian Jobs (more…)
Filed under: All, For your amusement, Industry news, Marketing | No comments yet
We’re very pleased to announce the launch of Love Swimming’s brand spanking new website.
Rather than bang on about what we’ve done and the features, just go have a look. If you’re looking for swimming lessons (whether fun ones for your kids or top-level coaching for yourself), you can’t do better than these guys.
The company is already a success, but we think they’re on their way to great things. As their digital marketing partners, we’re looking forward to continually working with founders Rui and Bila to really take them places. Expect to see more from Love Swimming!
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Just a quick (and very geeky) post in case anyone else ever has this problem with Outlook, because it was driving me mad for about an hour.
Basically the error message in the title would pop up whenever I closed Outlook, but only if I had opened or edited a note at some point. Read more…
Filed under: All, Technical stuff | 2 comments
My Dad, Ken Arnott, died suddenly on Boxing Day, and he’ll be hugely missed.
I wanted to post his Eulogy on here in his honour, so those who knew him could remember him and also so anyone else who has the misfortune (but also the honour) of writing a Eulogy for someone they loved could use it as a reference. It’s probably not a standard Eulogy as I (and my Dad would have definitely agreed) wanted it to be a bit more light-hearted to reflect who he was. So here it is in full…
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We’re proud to announce that Robservations.ca was officially unveiled today.
Robservations is the blog of Robert Booth, a digital media strategist who heads up internet media planning and buying at BOS – an award-winning Canadian ad agency. Robservations is his new personal platform for asides, irreverent (r)observations and occasional serious views on digital media. And he can certainly be considered an authority on all things digital, having been a judge at the Canadian Marketing and Digital Marketing Awards, as well as the recipient of numerous innovation awards himself.
We’ve been very willing co-conspirators on robservations, helping to put the concept together and designing the look and workings of the blog – a mix of new media with the more traditional elements of paper, pen and post-its.
WordPress – our content management platform of choice for blogging – is the engine behind the site. We designed a bespoke template, which gives this blog a unique look and, just as importantly, makes the site very easy to read and get around.
Check it out at www.robservations.ca and as always, we’d love to know what you think.
Filed under: All, Check this out, Design, News | No comments yet
Time and time again, I come across sites that are well thought out and well designed – that is, until you click the ‘buy’ button.
Southern Rail is a perfect case in point. They’ve clearly blown a fair amount of cash on marketing recently and the website seems to have got the full treatment.
The booking system is slick (especially given the complexity of fares and timetables it has to deal with) and everything is presented pretty cleanly and simply. Read the full article
These are the sort of things I love on the web. These 2 sites are completely unrelated, but have one thing in common – they’re seriously useful and user-friendly. Oh, that’s two things.
Highrise
This is a CRM (customer relationship management) platform. What we love about it here at vclever is that 1) it’s incredibly user-friendly and intuitive Read more
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Spam is seriously irritating and, as any blogger knows, comment spam is no exception. Occasionally though, the comments are just so bad that you can’t help but chuckle.
Here are a few that I thought I’d share, as they were so ridiculous that they made me laugh out loud… before they went in the bin. I recommend reading most of them in a Borat voice: Read more
Filed under: All, Asides, For your amusement | No comments yet
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