Our founder
Andrew Arnott – that’s him there on the left – worked for a bank in his former life (but please don’t hold it against him). A marketing, new business and PR person, he thought he could put his stifled creativity to better use by starting vclever:
FRUSTRATION
"I was frustrated with many of the creative agencies I used to deal with. They didn’t always listen well, weren’t at home with digital, and results were often unmeasurable. I thought the problem was mainly down to the separation of their creative people and their client-facing teams, coupled with a lack of understanding of the quickly-changing digital landscape."
OPEN
"It can also be a little bit intimidating dealing with ‘creatives’, particularly at agencies with big reputations. I wanted to work with people that were approachable and open to ideas, while still giving you confidence that they know your market and are great at what they do. That’s the philosophy I started vclever with."
BRAINS ENGAGED
"Digital is such a fast-moving arena that we have to keep our ideas fresh and our brains engaged. The people who face clients are the same people that produce the work. And we have fun doing it. That can only be good for our clients and the results we achieve for them."
Fancy working with Andrew and vclever? Then get in touch now.
