VCLEVER BLOG

Posted on October 31, 2010 at 4:52 pm by Andrew Arnott

Time and time again, I come across sites that are well thought out and well designed – that is, until you click the ‘buy’ button.

Southern Rail is a perfect case in point. They’ve clearly blown a fair amount of cash on marketing recently and the website seems to have got the full treatment.

The booking system is slick (especially given the complexity of fares and timetables it has to deal with) and everything is presented pretty cleanly and simply. Read the full article