Posted on December 13, 2010 at 7:12 pm by Andrew Arnott

Robservations is born

Robservations image

We’re proud to announce that was officially unveiled today.

Robservations is the blog of Robert Booth, a digital media strategist who heads up internet media planning and buying at BOS – an award-winning Canadian ad agency.  Robservations is his new personal platform for asides, irreverent (r)observations and occasional serious views on digital media.  And he can certainly be considered an authority on all things digital, having been a judge at the Canadian Marketing and Digital Marketing Awards, as well as the recipient of numerous innovation awards himself.

We’ve been very willing co-conspirators on robservations, helping to put the concept together and designing the look and workings of the blog – a mix of new media with the more traditional elements of paper, pen and post-its.

WordPress – our content management platform of choice for blogging – is the engine behind the site.  We designed a bespoke template, which  gives this blog a unique look and, just as importantly, makes the site very easy to read and get around.

Check it out at and as always, we’d love to know what you think.

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Posted on October 31, 2010 at 4:52 pm by Andrew Arnott

Digital marketing lessons: Southern Rail experience severe delays in their checkout process

Marketing lessons - checkout

Time and time again, I come across sites that are well thought out and well designed – that is, until you click the ‘buy’ button.

Southern Rail is a perfect case in point. They’ve clearly blown a fair amount of cash on marketing recently and the website seems to have got the full treatment.

The booking system is slick (especially given the complexity of fares and timetables it has to deal with) and everything is presented pretty cleanly and simply. Read the full article

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Posted on April 2, 2010 at 12:27 pm by Andrew Arnott

vclever blog is here!

It's here!

So, what’ll be on here, I hear you ask?

Well, I’ll be using this blog to show you what we’re currently working on, to update you on any interesting stories and developments here at vclever and within the industry, and to voice my opinion on anything from technology, digital marketing, web and graphic design, and advertising.

If that sounds a bit dull, it really won’t be!  As you know, we’ve got a pretty informal style here, so don’t expect me to gibber on about dry marketing or technological theories – I’ll try to stick to interesting things we’re up to, bizarre stories or cutting edge stuff.  I love gadgets (and digital gadgets/tools at that) so will mention them whenever I come across cool stuff that I think you should take a look at.

Welcome and hope you enjoy the posts to come…

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