Gmail has come in for some stick from email marketers as a few of its features can make life a little difficult when you’re trying to make sure a beautifully-crafted email looks as it should and actually stands a chance of being read by the recipient. One such feature was the introduction of the tabbed inbox which has the effect of automatically filing away ‘promotional’ emails in their own special place where they can be easily ignored and may never see the light of day. In addition, Gmail also presents a number of barriers to measuring how effective a campaign is (i.e. tracking such things as who opened emails, which device or email client they used, and where they were located). (more…)
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The campaign for the new Honda Civic shows a comedian embarking on a journey through the web and one of the first images that pops up is that of Robservations.ca (more…)
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Will it be the next big thing? Who knows! But one thing’s for sure – they know how to build intrigue and create buzz, as people are scrambling to reserve their ‘handles’ despite not having a clue what on earth Kohort is.
So, how have they managed this without even announcing what the product is?
Firstly, they haven’t just popped up out of nowhere. (more…)
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These are questions we asked ourselves when fulfilling a brief to create a new brand for a recruitment consultancy that places outstanding consultants into in-house roles. We were tasked with creating a brand identity that would reflect openness, community, friendliness and being experts at the very specialist thing they do. (more…)
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A joke? Well, kind of, but this is actually a serious job up for grabs, which is currently being advertised on Guardian Jobs (more…)
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Rather than bang on about what we’ve done and the features, just go have a look. If you’re looking for swimming lessons (whether fun ones for your kids or top-level coaching for yourself), you can’t do better than these guys.
The company is already a success, but we think they’re on their way to great things. As their digital marketing partners, we’re looking forward to continually working with founders Rui and Bila to really take them places. Expect to see more from Love Swimming!
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