All I can say to this is ‘good grief’! This bizarre item of clothing is the winning entry of a competition run by an accessory manufacturer called Proporta and the London College of Fashion.
CNET wrote, “One moment it’s a hooded waistcoat, and the next you’ll be blowing the minds of all in the vicinity, ripping the item open to reveal your concealed iPad.”
I’m not sure you’ll be so much blowing people’s minds, as making them piss themselves with laughter. If you see any fashion student types being seemingly indiscriminately attacked by muggers, well now you know why.
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Augmented reality (AR) is being talked about a lot at the moment, but for all the buzz, I’ve yet to see anything that’s more than just a novelty. Until Word Lens appeared that is. (more…)
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Will it be the next big thing? Who knows! But one thing’s for sure – they know how to build intrigue and create buzz, as people are scrambling to reserve their ‘handles’ despite not having a clue what on earth Kohort is.
So, how have they managed this without even announcing what the product is?
Firstly, they haven’t just popped up out of nowhere. (more…)
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These are questions we asked ourselves when fulfilling a brief to create a new brand for a recruitment consultancy that places outstanding consultants into in-house roles. We were tasked with creating a brand identity that would reflect openness, community, friendliness and being experts at the very specialist thing they do. (more…)
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A joke? Well, kind of, but this is actually a serious job up for grabs, which is currently being advertised on Guardian Jobs (more…)
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Rather than bang on about what we’ve done and the features, just go have a look. If you’re looking for swimming lessons (whether fun ones for your kids or top-level coaching for yourself), you can’t do better than these guys.
The company is already a success, but we think they’re on their way to great things. As their digital marketing partners, we’re looking forward to continually working with founders Rui and Bila to really take them places. Expect to see more from Love Swimming!
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