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VCLEVER BLOG

Posted on October 17, 2013 at 4:15 pm by Andrew Arnott

When social media attacks – favourite #AskBG tweets

Bert Pijls enduring #AskBG

There are a few basic rules to follow if you represent a brand trying to leverage the power of social media. Chief among them should be Don’t hold a Twitter Q&A session at exactly the same time as you deliver earth-shatteringly bad news to your customers. That’s what British Gas decided to do today when they got their Customer Services Director, Bert Pijls, to answer questions on Twitter using the #AskBG hashtag on the same day that they announced a 9.2% price hike.

The result? Well, you’ve no doubt heard about it: #AskBG is currently trending on Twitter for all the wrong reasons as British Gas experience a deluge of public (and often hilarious) abuse.

There’s really no need to analyse a mistake of such epic proportions. What we will do, however, is take a look at some of our favourite tweets. The #AskBG feed has been keeping us amused all afternoon, so here are a few of our faves:

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