Posted on June 24, 2013 at 9:11 am by Andrew Arnott

Customizing the Hootsuite dashboard to create a cleaner, brighter theme

Tired of the dated, fussy design of the Hootsuite dashboard? I was, so I created a new cleaner version, which you can use on your own Hootsuite dashboard (if you use Chrome or Firefox).

Improved Hootsuite theme

Restyling Hootsuite

Here at vclever, we’re big users of Hootsuite, a social media dashboard that makes it easy to manage multiple accounts on Facebook and Twitter, amongst others. But the hideous appearance of the dashboard niggles at me. While others, like Twitter and Google+, have been rolling out beautiful new looks, Hootsuite’s three themes are starting to look a bit tired and dated thanks to thick shadows and strong gradients plastered everywhere, and colour-schemes that are less than tasteful.

Although I had better things to be doing at the time(!!), I decided to dabble with Hootsuite’s CSS using Chrome’s developer tools to make the appearance fresher, easier on the eye, cleaner and brighter. (more…)

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Posted on October 31, 2010 at 4:52 pm by Andrew Arnott

Digital marketing lessons: Southern Rail experience severe delays in their checkout process

Marketing lessons - checkout

Time and time again, I come across sites that are well thought out and well designed – that is, until you click the ‘buy’ button.

Southern Rail is a perfect case in point. They’ve clearly blown a fair amount of cash on marketing recently and the website seems to have got the full treatment.

The booking system is slick (especially given the complexity of fares and timetables it has to deal with) and everything is presented pretty cleanly and simply. Read the full article

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