Posted on October 17, 2013 at 4:15 pm by Andrew Arnott

When social media attacks – favourite #AskBG tweets

Bert Pijls enduring #AskBG

There are a few basic rules to follow if you represent a brand trying to leverage the power of social media. Chief among them should be Don’t hold a Twitter Q&A session at exactly the same time as you deliver earth-shatteringly bad news to your customers. That’s what British Gas decided to do today when they got their Customer Services Director, Bert Pijls, to answer questions on Twitter using the #AskBG hashtag on the same day that they announced a 9.2% price hike. (more…)

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Posted on June 24, 2013 at 9:11 am by Andrew Arnott

Customizing the Hootsuite dashboard to create a cleaner, brighter theme

Tired of the dated, fussy design of the Hootsuite dashboard? I was, so I created a new cleaner version, which you can use on your own Hootsuite dashboard (if you use Chrome or Firefox).

Improved Hootsuite theme

Restyling Hootsuite

Here at vclever, we’re big users of Hootsuite, a social media dashboard that makes it easy to manage multiple accounts on Facebook and Twitter, amongst others. But the hideous appearance of the dashboard niggles at me. While others, like Twitter and Google+, have been rolling out beautiful new looks, Hootsuite’s three themes are starting to look a bit tired and dated thanks to thick shadows and strong gradients plastered everywhere, and colour-schemes that are less than tasteful.

Although I had better things to be doing at the time(!!), I decided to dabble with Hootsuite’s CSS using Chrome’s developer tools to make the appearance fresher, easier on the eye, cleaner and brighter. (more…)

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Posted on March 14, 2012 at 11:48 am by Andrew Arnott

Awesome ad from Dollar Shave Club

Every now and then, we see a video which we would have loved to have made!

This ad from Dollar Shave Club is one of our absolute faves. A lesson in viral marketing (and although it’s bloody funny, it’s also spot on for their brand and works as a powerful call to action). Enough said…

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