Posted on December 16, 2013 at 3:50 pm by Andrew Arnott

Gmail now showing images: good news for email marketers

Google have just rolled out a change to Gmail that has a few email marketers making ridiculously OTT statements like “Gmail blows up email marketing”. The update means that images within emails will now be displayed by default. Far from being a bad thing, as email marketers ourselves, we absolutely welcome the change. Here’s why…

Vintage envelope

Tricky Gmail

Gmail has come in for some stick from email marketers as a few of its features can make life a little difficult when you’re trying to make sure a beautifully-crafted email looks as it should and actually stands a chance of being read by the recipient. One such feature was the introduction of the tabbed inbox which has the effect of automatically filing away ‘promotional’ emails in their own special place where they can be easily ignored and may never see the light of day. In addition, Gmail also presents a number of barriers to measuring how effective a campaign is (i.e. tracking such things as who opened emails, which device or email client they used, and where they were located). (more…)

Filed under: All, Industry news, Marketing | No comments yet

Posted on September 26, 2011 at 11:42 am by Andrew Arnott

Robservations featured in Honda ad!

Honda ad

Robservations, a blog designed by us here at vclever, has featured in a Honda ad.

The campaign for the new Honda Civic shows a comedian embarking on a journey through the web and one of the first images that pops up is that of (more…)

Filed under: All, Check this out, Our creations | No comments yet

Posted on May 6, 2011 at 6:24 pm by Andrew Arnott

Kohort – a lesson in how to create pre-launch buzz


I’ve just signed up to a new site called Kohort. What is it? Well, I’ve got no idea.

Will it be the next big thing? Who knows! But one thing’s for sure – they know how to build intrigue and create buzz, as people are scrambling to reserve their ‘handles’ despite not having a clue what on earth Kohort is.

So, how have they managed this without even announcing what the product is?

Firstly, they haven’t just popped up out of nowhere. (more…)

Filed under: All, Check this out, Industry news, Marketing | No comments yet

Posted on April 30, 2011 at 2:25 pm by Andrew Arnott

Aspen in the house!

Aspen In-house

How do you show that a recruitment consultancy is open, up-front and friendly?  How can you illustrate that they’re not like everybody else?  And how do you get that message across to a target audience of seasoned recruitment consultants?

These are questions we asked ourselves when fulfilling a brief to create a new brand for a recruitment consultancy that places outstanding  consultants into in-house roles. We were tasked with creating a brand identity that would reflect openness, community, friendliness and being experts at the very specialist thing they do. (more…)

Filed under: All, Design, News, Our creations | No comments yet

Posted on April 14, 2011 at 10:33 am by Andrew Arnott

Meerkat Ambassador Wanted

Meerkovo Ambassador

Aleksandr Orlov – founder of – is currently on the lookout for a UK ambassador to help raise awareness of the terrible problem facing Meerkovo.

A joke? Well, kind of, but this is actually a serious job up for grabs, which is currently being advertised on Guardian Jobs (more…)

Filed under: All, For your amusement, Industry news, Marketing | No comments yet

Posted on March 25, 2011 at 3:06 pm by Andrew Arnott

We love Love Swimming

Love Swimming Image

We’re very pleased to announce the launch of Love Swimming’s brand spanking new website.

Rather than bang on about what we’ve done and the features, just go have a look. If you’re looking for swimming lessons (whether fun ones for your kids or top-level coaching for yourself), you can’t do better than these guys.

The company is already a success, but we think they’re on their way to great things. As their digital marketing partners, we’re looking forward to continually working with founders Rui and Bila to really take them places. Expect to see more from Love Swimming!

Filed under: All, Check this out, Design, News, Our creations | No comments yet