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Posted on February 28, 2014 at 4:21 pm by Andrew Arnott

Great Ad: Pepsi Max show how viral is done (and get revenge in the process)

Pepsi Max’s ‘Test Drive’ ad was a huge viral hit, but many called it out as fake. ‘Test Drive 2′ aims to silence the doubters. And one doubter in particular.

Test Drive 2 Ad

Chances are you’ve seen Pepsi Max’s ‘Test Drive’ video, which went viral to the tune of 40m views. A brilliant ad, but many questioned whether it was faked. One car blog writer in particular, Travis Okulski, claimed that Nascar driver Jeff Gordon didn’t even drive the car and that everyone in it was an actor.

Enter Pepsi Max and Jeff Gordon for a sequel, featuring none other than Okulski as its victim. (more…)

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Posted on March 14, 2012 at 11:48 am by Andrew Arnott

Awesome ad from Dollar Shave Club

Every now and then, we see a video which we would have loved to have made!

This ad from Dollar Shave Club is one of our absolute faves. A lesson in viral marketing (and although it’s bloody funny, it’s also spot on for their brand and works as a powerful call to action). Enough said…

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Posted on July 8, 2010 at 3:29 pm by Andrew Arnott

My favourite World Cup ad

World Cup ad

I did a bit of a double-take when I saw this one on TV during the world cup semis.

Ignore Forlan, it’s the ad behind him that made me laugh.  Great advice, presumably from the South African government: “Arrive Alive”.  Well, I usually try to thanks.  Sadly, it’s not really in your hands in South Africa – they may as well use the strapline “try not to get shot”.  Click on the image to see it full-size.

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