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Posted on February 28, 2014 at 4:21 pm by Andrew Arnott

Great Ad: Pepsi Max show how viral is done (and get revenge in the process)

Pepsi Max’s ‘Test Drive’ ad was a huge viral hit, but many called it out as fake. ‘Test Drive 2′ aims to silence the doubters. And one doubter in particular.

Test Drive 2 Ad

Chances are you’ve seen Pepsi Max’s ‘Test Drive’ video, which went viral to the tune of 40m views. A brilliant ad, but many questioned whether it was faked. One car blog writer in particular, Travis Okulski, claimed that Nascar driver Jeff Gordon didn’t even drive the car and that everyone in it was an actor.

Enter Pepsi Max and Jeff Gordon for a sequel, featuring none other than Okulski as its victim. (more…)

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Posted on October 17, 2013 at 4:15 pm by Andrew Arnott

When social media attacks – favourite #AskBG tweets

Bert Pijls enduring #AskBG

There are a few basic rules to follow if you represent a brand trying to leverage the power of social media. Chief among them should be Don’t hold a Twitter Q&A session at exactly the same time as you deliver earth-shatteringly bad news to your customers. That’s what British Gas decided to do today when they got their Customer Services Director, Bert Pijls, to answer questions on Twitter using the #AskBG hashtag on the same day that they announced a 9.2% price hike. (more…)

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Posted on March 14, 2012 at 11:48 am by Andrew Arnott

Awesome ad from Dollar Shave Club

Every now and then, we see a video which we would have loved to have made!

This ad from Dollar Shave Club is one of our absolute faves. A lesson in viral marketing (and although it’s bloody funny, it’s also spot on for their brand and works as a powerful call to action). Enough said…

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Posted on December 20, 2011 at 12:08 pm by Andrew Arnott

You can get an android tablet for under $100 (but don’t!)

Maylong tablet

Looking for a great Christmas present? Then look a lot further than this!

The Maylong M-150 is the tablet in question. This quotation from a brilliant review by ars-technica sums it up beautifully:

Anyone looking to buy one would get more bang for the buck by setting it on fire for warmth.

Check out their very detailed review if you’re interested, but if you fancy a laugh (more…)

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Posted on September 26, 2011 at 11:42 am by Andrew Arnott

Robservations featured in Honda ad!

Honda ad

Robservations, a blog designed by us here at vclever, has featured in a Honda ad.

The campaign for the new Honda Civic shows a comedian embarking on a journey through the web and one of the first images that pops up is that of Robservations.ca (more…)

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Posted on August 4, 2011 at 3:49 pm by Andrew Arnott

The must-have accessory for the style (un)conscious

"Ridiculous waistcoat with big pocket"All I can say to this is ‘good grief’! This bizarre item of clothing is the winning entry of a competition run by an accessory manufacturer called Proporta and the London College of Fashion.

CNET wrote, “One moment it’s a hooded waistcoat, and the next you’ll be blowing the minds of all in the vicinity, ripping the item open to reveal your concealed iPad.”

I’m not sure you’ll be so much blowing people’s minds, as making them piss themselves with laughter. If you see any fashion student types being seemingly indiscriminately attacked by muggers, well now you know why.

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