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Posted on February 28, 2014 at 4:21 pm by Andrew Arnott

Great Ad: Pepsi Max show how viral is done (and get revenge in the process)

Pepsi Max’s ‘Test Drive’ ad was a huge viral hit, but many called it out as fake. ‘Test Drive 2′ aims to silence the doubters. And one doubter in particular.

Test Drive 2 Ad

Chances are you’ve seen Pepsi Max’s ‘Test Drive’ video, which went viral to the tune of 40m views. A brilliant ad, but many questioned whether it was faked. One car blog writer in particular, Travis Okulski, claimed that Nascar driver Jeff Gordon didn’t even drive the car and that everyone in it was an actor.

Enter Pepsi Max and Jeff Gordon for a sequel, featuring none other than Okulski as its victim. (more…)

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Posted on March 14, 2012 at 11:48 am by Andrew Arnott

Awesome ad from Dollar Shave Club

Every now and then, we see a video which we would have loved to have made!

This ad from Dollar Shave Club is one of our absolute faves. A lesson in viral marketing (and although it’s bloody funny, it’s also spot on for their brand and works as a powerful call to action). Enough said…

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Posted on September 26, 2011 at 11:42 am by Andrew Arnott

Robservations featured in Honda ad!

Honda ad

Robservations, a blog designed by us here at vclever, has featured in a Honda ad.

The campaign for the new Honda Civic shows a comedian embarking on a journey through the web and one of the first images that pops up is that of Robservations.ca (more…)

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Posted on August 4, 2010 at 11:37 am by Andrew Arnott

Ad fail – I cannot believe this is real!

Bender Method

I’m thinking about having a worst ad/best ad post every week.

But for now, this is just a pure worst ad, or  should I say, multiple worst ads.

A friend told me about this page and it took me a long time to decide whether it was real or a brilliant spoof.  Sadly it’s the former (but there’s still part of me that can’t believe it can be).

Check out the gratuitous (and surely unintended) innuendo from such products as The Spilldaddy, The Bender Ball (pictured) and The Floppy.  But best of all has to be the ShakeWeight – please, please watch this video.  It’s like a lesson in viral marketing but for all the wrong reasons!

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Posted on July 8, 2010 at 3:29 pm by Andrew Arnott

My favourite World Cup ad

World Cup ad

I did a bit of a double-take when I saw this one on TV during the world cup semis.

Ignore Forlan, it’s the ad behind him that made me laugh.  Great advice, presumably from the South African government: “Arrive Alive”.  Well, I usually try to thanks.  Sadly, it’s not really in your hands in South Africa – they may as well use the strapline “try not to get shot”.  Click on the image to see it full-size.

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