Posted on August 4, 2011 at 3:49 pm by Andrew Arnott

The must-have accessory for the style (un)conscious

"Ridiculous waistcoat with big pocket"All I can say to this is ‘good grief’! This bizarre item of clothing is the winning entry of a competition run by an accessory manufacturer called Proporta and the London College of Fashion.

CNET wrote, “One moment it’s a hooded waistcoat, and the next you’ll be blowing the minds of all in the vicinity, ripping the item open to reveal your concealed iPad.”

I’m not sure you’ll be so much blowing people’s minds, as making them piss themselves with laughter. If you see any fashion student types being seemingly indiscriminately attacked by muggers, well now you know why.

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Posted on June 4, 2011 at 1:04 pm by Andrew Arnott

An amazing use of augmented reality

A new app on the iphone is finally demonstrating the power and possibilities of AR.

Augmented reality (AR) is being talked about a lot at the moment, but for all the buzz, I’ve yet to see anything that’s more than just a novelty. Until Word Lens appeared that is. (more…)

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Posted on May 6, 2011 at 6:24 pm by Andrew Arnott

Kohort – a lesson in how to create pre-launch buzz


I’ve just signed up to a new site called Kohort. What is it? Well, I’ve got no idea.

Will it be the next big thing? Who knows! But one thing’s for sure – they know how to build intrigue and create buzz, as people are scrambling to reserve their ‘handles’ despite not having a clue what on earth Kohort is.

So, how have they managed this without even announcing what the product is?

Firstly, they haven’t just popped up out of nowhere. (more…)

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Posted on April 30, 2011 at 2:25 pm by Andrew Arnott

Aspen in the house!

Aspen In-house

How do you show that a recruitment consultancy is open, up-front and friendly?  How can you illustrate that they’re not like everybody else?  And how do you get that message across to a target audience of seasoned recruitment consultants?

These are questions we asked ourselves when fulfilling a brief to create a new brand for a recruitment consultancy that places outstanding  consultants into in-house roles. We were tasked with creating a brand identity that would reflect openness, community, friendliness and being experts at the very specialist thing they do. (more…)

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Posted on April 14, 2011 at 10:33 am by Andrew Arnott

Meerkat Ambassador Wanted

Meerkovo Ambassador

Aleksandr Orlov – founder of – is currently on the lookout for a UK ambassador to help raise awareness of the terrible problem facing Meerkovo.

A joke? Well, kind of, but this is actually a serious job up for grabs, which is currently being advertised on Guardian Jobs (more…)

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Posted on March 25, 2011 at 3:06 pm by Andrew Arnott

We love Love Swimming

Love Swimming Image

We’re very pleased to announce the launch of Love Swimming’s brand spanking new website.

Rather than bang on about what we’ve done and the features, just go have a look. If you’re looking for swimming lessons (whether fun ones for your kids or top-level coaching for yourself), you can’t do better than these guys.

The company is already a success, but we think they’re on their way to great things. As their digital marketing partners, we’re looking forward to continually working with founders Rui and Bila to really take them places. Expect to see more from Love Swimming!

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