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Posted on May 26, 2012 at 4:24 pm by Andrew Arnott

What is the EU Cookie Law and do we need to do anything?

Cookies

Chances are you’ve heard about the ‘EU Cookie Law’. If you have, you might very well be confused or worried about its implications and what exactly you should be doing about it. If you haven’t, and you own or run a company’s website within the EU, then you need to take note and you probably need to take action (but don’t panic, because it’s not as bad as you might think).

What is it?

The EU Cookie Law as it’s being called is actually part of a European E-Privacy Directive. It was brought in by those helpful people at the EU to protect your privacy.  They think people don’t know what cookies are or what they do (which is probably fair) and that the way to tackle this is to get every website to ask their users to opt in to the use of cookies. Although, browsers allow you to change your privacy settings, apparently this is not enough. There have been a lot of people throwing their toys out of the pram about it (also probably fair), because its most severe interpretation would have every website presenting new users with a big banner asking for their permission to use any cookies (and then only using them if the user ticks ‘yes’).

Read on to see how it affects you

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Posted on May 6, 2011 at 6:24 pm by Andrew Arnott

Kohort – a lesson in how to create pre-launch buzz

kohort

I’ve just signed up to a new site called Kohort. What is it? Well, I’ve got no idea.

Will it be the next big thing? Who knows! But one thing’s for sure – they know how to build intrigue and create buzz, as people are scrambling to reserve their ‘handles’ despite not having a clue what on earth Kohort is.

So, how have they managed this without even announcing what the product is?

Firstly, they haven’t just popped up out of nowhere. (more…)

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Posted on April 30, 2011 at 2:25 pm by Andrew Arnott

Aspen in the house!

Aspen In-house

How do you show that a recruitment consultancy is open, up-front and friendly?  How can you illustrate that they’re not like everybody else?  And how do you get that message across to a target audience of seasoned recruitment consultants?

These are questions we asked ourselves when fulfilling a brief to create a new brand for a recruitment consultancy that places outstanding  consultants into in-house roles. We were tasked with creating a brand identity that would reflect openness, community, friendliness and being experts at the very specialist thing they do. (more…)

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Posted on April 14, 2011 at 10:33 am by Andrew Arnott

Meerkat Ambassador Wanted

Meerkovo Ambassador

Aleksandr Orlov – founder of comparethemeerkat.com – is currently on the lookout for a UK ambassador to help raise awareness of the terrible problem facing Meerkovo.

A joke? Well, kind of, but this is actually a serious job up for grabs, which is currently being advertised on Guardian Jobs (more…)

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Posted on March 25, 2011 at 3:06 pm by Andrew Arnott

We love Love Swimming

Love Swimming Image

We’re very pleased to announce the launch of Love Swimming’s brand spanking new website.

Rather than bang on about what we’ve done and the features, just go have a look. If you’re looking for swimming lessons (whether fun ones for your kids or top-level coaching for yourself), you can’t do better than these guys.

The company is already a success, but we think they’re on their way to great things. As their digital marketing partners, we’re looking forward to continually working with founders Rui and Bila to really take them places. Expect to see more from Love Swimming!

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Posted on December 13, 2010 at 7:12 pm by Andrew Arnott

Robservations is born

Robservations image

We’re proud to announce that Robservations.ca was officially unveiled today.

Robservations is the blog of Robert Booth, a digital media strategist who heads up internet media planning and buying at BOS – an award-winning Canadian ad agency.  Robservations is his new personal platform for asides, irreverent (r)observations and occasional serious views on digital media.  And he can certainly be considered an authority on all things digital, having been a judge at the Canadian Marketing and Digital Marketing Awards, as well as the recipient of numerous innovation awards himself.

We’ve been very willing co-conspirators on robservations, helping to put the concept together and designing the look and workings of the blog – a mix of new media with the more traditional elements of paper, pen and post-its.

WordPress – our content management platform of choice for blogging – is the engine behind the site.  We designed a bespoke template, which  gives this blog a unique look and, just as importantly, makes the site very easy to read and get around.

Check it out at www.robservations.ca and as always, we’d love to know what you think.

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