Posted on February 17, 2015 at 5:39 pm by Andrew Arnott

6 weeks left to claim 50% off strategic advice on digital tech

The Government’s Growth Voucher scheme will be coming to an end soon, but there’s still time to save 50% on strategic advice that could take your business to the next level.

Growth Vouchers

We’re an accredited digital technology adviser for the UK Government’s Growth Voucher programme, which means you could benefit from our personalised strategic advice and have 50% of the cost refunded to you by the Government (up to a maximum of £2,000).

Our expert advice on the internet and digital technology could help you win business, improve your customers’ online experience, simplify your sales processes, or ease your administrative burden. (more…)

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Posted on August 25, 2014 at 11:46 am by Andrew Arnott

Get 50% off strategic business advice from vclever and Growth Vouchers

We’re delighted to announce that we’re now an officially accredited adviser in the field of digital technology for the UK Government’s Growth Voucher Scheme.

Growth Vouchers

Growth Vouchers

The UK Government’s Growth Voucher programme is a way to encourage small businesses to receive strategic advice to promote growth. A voucher entitles you to 50% off the cost of strategic business advice, which means you could benefit from tailor-made strategic advice on the use of digital technology and have 50% of the cost refunded to you by the Government (up to a maximum of £2,000). (more…)

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Posted on December 16, 2013 at 3:50 pm by Andrew Arnott

Gmail now showing images: good news for email marketers

Google have just rolled out a change to Gmail that has a few email marketers making ridiculously OTT statements like “Gmail blows up email marketing”. The update means that images within emails will now be displayed by default. Far from being a bad thing, as email marketers ourselves, we absolutely welcome the change. Here’s why…

Vintage envelope

Tricky Gmail

Gmail has come in for some stick from email marketers as a few of its features can make life a little difficult when you’re trying to make sure a beautifully-crafted email looks as it should and actually stands a chance of being read by the recipient. One such feature was the introduction of the tabbed inbox which has the effect of automatically filing away ‘promotional’ emails in their own special place where they can be easily ignored and may never see the light of day. In addition, Gmail also presents a number of barriers to measuring how effective a campaign is (i.e. tracking such things as who opened emails, which device or email client they used, and where they were located). (more…)

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Posted on May 6, 2011 at 6:24 pm by Andrew Arnott

Kohort – a lesson in how to create pre-launch buzz


I’ve just signed up to a new site called Kohort. What is it? Well, I’ve got no idea.

Will it be the next big thing? Who knows! But one thing’s for sure – they know how to build intrigue and create buzz, as people are scrambling to reserve their ‘handles’ despite not having a clue what on earth Kohort is.

So, how have they managed this without even announcing what the product is?

Firstly, they haven’t just popped up out of nowhere. (more…)

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Posted on April 14, 2011 at 10:33 am by Andrew Arnott

Meerkat Ambassador Wanted

Meerkovo Ambassador

Aleksandr Orlov – founder of – is currently on the lookout for a UK ambassador to help raise awareness of the terrible problem facing Meerkovo.

A joke? Well, kind of, but this is actually a serious job up for grabs, which is currently being advertised on Guardian Jobs (more…)

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Posted on August 25, 2010 at 1:28 pm by Andrew Arnott

Three Mobile and the worst call centres known to man

three will make you do this

Today, I had the misfortune of spending 25 minutes on the phone trying to leave Three Mobile.

I wouldn’t normally post personal rants on this blog, but in this instance, I think there are some serious lessons that businesses can learn from the mismatch in Three’s brand message and the farcical experience of speaking to their doggedly persistent and dishonest call centre monkeys.
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