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VCLEVER BLOG

Posted on September 26, 2011 at 11:42 am by Andrew Arnott

Robservations featured in Honda ad!

Honda ad

Robservations, a blog designed by us here at vclever, has featured in a Honda ad.

The campaign for the new Honda Civic shows a comedian embarking on a journey through the web and one of the first images that pops up is that of Robservations.ca (more…)

Filed under: All, Check this out, Our creations | No comments yet

Posted on June 4, 2011 at 1:04 pm by Andrew Arnott

An amazing use of augmented reality

A new app on the iphone is finally demonstrating the power and possibilities of AR.

Augmented reality (AR) is being talked about a lot at the moment, but for all the buzz, I’ve yet to see anything that’s more than just a novelty. Until Word Lens appeared that is. (more…)

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Posted on May 6, 2011 at 6:24 pm by Andrew Arnott

Kohort – a lesson in how to create pre-launch buzz

kohort

I’ve just signed up to a new site called Kohort. What is it? Well, I’ve got no idea.

Will it be the next big thing? Who knows! But one thing’s for sure – they know how to build intrigue and create buzz, as people are scrambling to reserve their ‘handles’ despite not having a clue what on earth Kohort is.

So, how have they managed this without even announcing what the product is?

Firstly, they haven’t just popped up out of nowhere. (more…)

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Posted on March 25, 2011 at 3:06 pm by Andrew Arnott

We love Love Swimming

Love Swimming Image

We’re very pleased to announce the launch of Love Swimming’s brand spanking new website.

Rather than bang on about what we’ve done and the features, just go have a look. If you’re looking for swimming lessons (whether fun ones for your kids or top-level coaching for yourself), you can’t do better than these guys.

The company is already a success, but we think they’re on their way to great things. As their digital marketing partners, we’re looking forward to continually working with founders Rui and Bila to really take them places. Expect to see more from Love Swimming!

Filed under: All, Check this out, Design, News, Our creations | No comments yet

Posted on December 13, 2010 at 7:12 pm by Andrew Arnott

Robservations is born

Robservations image

We’re proud to announce that Robservations.ca was officially unveiled today.

Robservations is the blog of Robert Booth, a digital media strategist who heads up internet media planning and buying at BOS – an award-winning Canadian ad agency.  Robservations is his new personal platform for asides, irreverent (r)observations and occasional serious views on digital media.  And he can certainly be considered an authority on all things digital, having been a judge at the Canadian Marketing and Digital Marketing Awards, as well as the recipient of numerous innovation awards himself.

We’ve been very willing co-conspirators on robservations, helping to put the concept together and designing the look and workings of the blog – a mix of new media with the more traditional elements of paper, pen and post-its.

WordPress – our content management platform of choice for blogging – is the engine behind the site.  We designed a bespoke template, which  gives this blog a unique look and, just as importantly, makes the site very easy to read and get around.

Check it out at www.robservations.ca and as always, we’d love to know what you think.

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Posted on October 8, 2010 at 10:09 am by Andrew Arnott

2 really useful sites – Highrise and Hipmunk

hipmunk image

These are the sort of things I love on the web. These 2 sites are completely unrelated, but have one thing in common – they’re seriously useful and user-friendly. Oh, that’s two things.

Highrise

This is a CRM (customer relationship management) platform. What we love about it here at vclever is that 1) it’s incredibly user-friendly and intuitive Read more

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